Poing – 01st September 2008

Avnet Memec, the highly specialised semiconductor distributor of Avnet Electronics Marketing EMEA, is the only distributor in Europe offering a full range of Cirrus Logic Inc.’s products in its portfolio. The completion of the product portfolio mainly results from Avnet Memec’s acquisition of Azzurri’s at the beginning of 2008. Before that Cirrus Logic and Avnet Memec had already extended their distribution agreement into the UK, France and Italy. Avnet Memec is now distributing all Cirrus Logic products on a pan-European level.

Cirrus Logic is a premier supplier of high-precision analog and mixed-signal, and embedded processors for audio and industrial markets. Cirrus Logic’s products include analog and mixed-signal audio ICs for consumer, professional and automotive entertainment applications, as well as high-precision analog and mixed-signal ICs for industrial applications, such as industrial measurement, analytical instruments, consumer utility, digital utility metering and seismic systems. Cirrus Logic also offers audio-optimized Digital Signal Processors for consumer and professional audio applications and ARM-based embedded processors for consumer and industrial applications.

“Cirrus Logic selected Avnet Memec across Europe as they have a proven track record of supporting our mutual customer base with strong design resources and world class logistics expertise,” said Tim Turk, Vice President of Worldwide Sales, Cirrus Logic. “By leveraging with Avnet Memec’s specialist approach to design creation we will be able to accelerate Cirrus Logic’s expanding profile of analog and mixed-signal IC products across Europe.”

Jon Ellis, Vice President Technical Marketing, Avnet Memec, added: “Cirrus Logic’s products fit perfectly into our portfolio and into our Technology Strategy. Analog and mixed-signal products are becoming more and more significant. We already, and will further, help Cirrus Logic to strengthen their position as a market leader in high-precision analog and mixed-signal processing components especially as Avnet Memec is already strongly positioned in the Audio/Video and Industrial segment.

“We are delighted about the cooperation with Cirrus Logic. Over the last 3 years Avnet Memec has proven to be a strong, competent and reliant partner. Working with almost all of our suppliers on a pan-European basis and being the only distributor for the full range of Cirrus Logic products underlines our technical know-how and expertise. Our commitment to our partners and customers will ensure the benefits for all sides also from the latest developments,” said Steve Haynes, President Avnet Memec.

Avnet Memec, an independent business unit of Avnet Electronics Marketing EMEA, is a highly specialised semiconductor distributor, operating on a pan-European basis and employing a significant number of engineers to support customers’ design efforts. Avnet Memec specialises in highly innovative suppliers and technologies, which will help a variety of customers to differentiate their designs. Its area of specialisation extends from Analog and Microcontrollers to RF, Datacom and Networking. The business unit operates out of 30 offices in 17 European countries and represents major semiconductor franchises on a pan-European basis.