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PR Contact Avnet Memec

Tom Oelschlaeger -

Communications Manager

Im Technologiepark 2-8

D-85586 Poing

Phone: +49 (0) 8121 775 146

Email:Tom Oelschlaeger

 
 

PR Contact Cirrus Logic

Bill Schnell

Phone +001 (512) 851-4084

Email: Bill Schnell

Avnet Memec now Global Distributor of Cirrus Logic

Cirrus Logic extends its distribution agreement with Avnet Memec to include
UK, Ireland, France and Italy for its products. Avnet Memec is now Cirrus Logic distributor on a pan-European and global level.

 

Munich – September 12, 2007

Cirrus Logic, a worldwide leader in high-precision analog and digital signal processing components, and Avnet Memec, the highly specialised semiconductor distributor of Avnet Electronics Marketing EMEA, announced today the extension of their long-term European distribution agreement. Effective 1st September 2007 the established strategic partnership was extended to the UK, Ireland, France and Italy, meaning that Avnet Memec now have a Pan European distribution relationship with Cirrus Logic.


“The extension of the distribution agreement to UK, Ireland, Italy and France is the result of 2 years hard work of our team. We have proven to Cirrus our market and technology knowledge on analog and digital signal processing components in the rest of Europe. Adding Cirrus Logic now in the above countries completes our portfolio tremendously and gives us major opportunity to further design wins and growth” commented Steve Haynes, President of Avnet Memec.


Jon Ellis, Vice President Technical Marketing, Avnet Memec, added: “Cirrus Logic has now become one of the leading suppliers within Avnet Memec EMEA. Cirrus Logic’s products fit perfectly into our portfolio and into our Technology Strategy. Analog and mixed-signal products are becoming more and more significant. We can help Cirrus Logic to strengthen their position as a market leader in high-precision analog and mixed-signal processing components especially as Avnet Memec is already strongly positioned in the Audio/Video and Industrial segment.


Mike Noble, Vice President European Sales, Cirrus Logic, stated, “Extending Cirrus Logic’s relationship with Avnet to cover pan European customers leverages Avnet’s expertise and design-win focus. Avnet Memec has a strong European team that understands Cirrus Logic’s analog and mixed-signal products, and we look forward to working together to drive new opportunities.”

About Avnet Memec

Avnet Memec was established in 2005 as a result of the Memec acquisition and the subsequent integration of Memec and WBC operations. Avnet Memec is a highly specialised semiconductor distributor, operating on a pan-European basis and employing a significant number of engineers to support customers’ design efforts. The ratio of sales specialists to application specialists is 1:1 – giving Avnet Memec more than twice the technical resources per sales person than the Avnet average and more than three times than typically found in traditional distributors.


Avnet Memec specialises in highly innovative suppliers and technologies, which will help a variety of customers to differentiate their designs. Its area of specialisation extends from Analog and Microcontrollers to RF, Datacom and Networking.


Avnet Memec operates as an independent business unit of Avnet Electronics Marketing EMEA, and utilizes the strengths of Avnet’s backbone organizations – such as Avnet Supply Chain Solutions and Avnet Logistics – to ensure the highest level of customer satisfaction.

 

Avnet Memec operates from 30 offices in 17 European countries. The company
represents major semiconductor franchises on a pan-European basis. Its many major supplier partners include NEC, Silicon Laboratories, Lattice, Marvell, and Zarlink.

 

The company's Web site is located at www.avnet-memec.eu.

About Cirrus Logic

Cirrus Logic develops high-precision, analog and mixed-signal integrated circuits for a broad range of consumer and industrial markets. Building on its diverse analog mixed-signal patent portfolio, Cirrus Logic delivers highly optimized products for consumer and commercial audio, automotive entertainment, industrial and aerospace applications. The company operates from headquarters in Austin, Texas, with offices in Tucson, Ariz., Europe, Japan and Asia. More information about Cirrus Logic is available at www.cirrus.com.

 

Cirrus Logic and Cirrus are trademarks of Cirrus Logic Inc. All other product names noted herein may be trademarks of their respective holders.