Tom Oelschlaeger -

Communications Manager

Im Technologiepark 2-8

D-85586 Poing

Phone: +49 (0) 8121 775 146

Email:Tom Oelschlaeger

Munich, Germany – June 2006
Stuart Edwards has been announced as the new Avnet Memec Country Manager for Great Britain and Ireland.  Stuart joined Avnet in 2005 following the acquisition of Memec and heads up a team of 18 people.  He brings over 12 years experience in strategic account management and European product marketing positions with companies including Memec Unique and Kudos Thame.

‘I am particularly pleased to take on this role at the current time. We have established a fantastic team to help achieve our goals, and we are offering a comprehensive technology road map fully supported by our technical specialists.’ commented Stuart as he took up his new role at the company UK headquarters in Aylesbury, Bucks. ‘And I passionately believe in the demand creation model that we have established here.’

‘The new line card supports 31 suppliers and serves our UK customers with a unique portfolio of semiconductor technologies from world-renown suppliers such as NEC, Marvel, Lattice and Silicon Laboratories.’ Stuart has ambitious plans for the UK market approach ‘ We are already helping our customers to find the right innovation for their newest applications in industry segments such as embedded solutions, medical, wired and wireless communications to name but a few.’

Steve Haynes, President of Avnet Memec ‘Stuart made the decision easy for us as he brings with him a background of both sales and technical support to fill this demanding position.’

Avnet Memec was established by integrating Memec and WBC operations to a highly specialized semiconductor distributor, operating on a pan-European basis and employing a huge number of engineers to support customer design efforts. The ratio between sales specialist and application specialists is 1:1, more than twice as many as the other Avnet semiconductor companies and more than 3 times the engineers to be found in traditional distributors.

Avnet Memec specializes on highly innovative suppliers and technologies that can help customers to differentiate their designs. The areas of specialization reach from Analog and Microcontrollers to RF, Datacom and Networking.

Avnet Memec operates as an independent subsidiary of Avnet Electronics Marketing EMEA and utilises the strengths of Avnet’s backbone organizations such as Avnet Supply Chain Solutions and Avnet Logistics to ensure the highest level of customer satisfaction.

Avnet Memec operates from 30 offices in 17 European countries. The company represents major semiconductor franchises on a pan-European basis. Major supplier partners are NEC; Silicon Laboratories, Lattice, Marvell, Zarlink and many others.
The company's Web site is located at www.avnet-memec.eu