SMSC a leading semiconductor company providing Smart Mixed-Signal Connectivity™ solutions, has expanded its already comprehensive portfolio of automotive connectivity products for a digital car. With the extension of its TrueAuto™ USB and Ethernet product set, SMSC is the only company offering a full suite of automotive technologies that complement the Media Oriented Systems Transport (MOST®) infotainment backbone. TrueAuto, SMSC’s proven quality process, goes far beyond the stress tests prescribed by the AEC-Q100 specifications, so that products are designed, fabricated, tested, characterized, qualified and supported from the ground up for automotive-grade reliability. With the industry's widest selection of quality ICs, software, tools, reference designs and consulting, SMSC is a one-stop-shop for automotive infotainment connectivity.

SMSC has added two new products to its TrueAuto offering—the USB83340, a USB 2.0 UTMI+ low-pin interface (ULPI) transceiver and the LAN89303, a 10/100 3-port managed Ethernet switch. Designed to meet the stringent requirements of the automotive industry, these new products complement the existing TrueAuto suite, which includes a Hi-Speed USB 2.0 hub controller, a USB 2.0 hub/card reader combo, an MII/RMII 10/100 Ethernet transceiver and single-chip 10/100 Ethernet controller, all announced earlier this year. These TrueAuto products join SMSC’s various MOST IC products long used by the automotive industry.

As one of the largest and longest-term USB component manufacturers, SMSC has a broad portfolio that ensures compatibility with the bulk of devices that the consumer could possibly bring into the car. To date, SMSC has shipped more than 250 million USB chips and is at the forefront of the USB evolution to SuperSpeed USB, or USB 3.0, which brings significant opportunity for designers to create high-performance, differentiated products for consumers. USB 3.0’s bandwidth and advanced features position the USB hub as the central I/O component for all types of communications within and among media devices, increasing USB ubiquity and value to consumers. SMSC’s goal is to help designers take advantage of the potential of USB 3.0 to allow them to deliver compelling consumer products that are faster, smaller and more energy efficient. As USB 3.0 is deployed in the marketplace, SMSC expects to lead the way in making automotive solutions available that deliver the speed and quality of transmission that consumers expect wherever they connect.